From the Mises blog; archived comments below.
Watch Importation, Copyright, and the First-Sale Doctrine
In Cutting edges, blogger Peter Gordon relates a fascinating case where Swiss watchmaker Omega found a brilliantly evil trick using IP law to crack down on innocent market activity. Omega
sells its watches for far less money in some countries than in others, a common enough practice known to economists as “geographical price discrimination.” The U.S. market will generally bear more than the market in a Latin American republic, and so Omega offers its goods to distributors in places such as Paraguay for less than it does to American distributors.
The difference in prices creates “a tempting arbitrage opportunity in importing Omega watches from Paraguay to the U.S. It is just such watches that Costco bought from a stateside importer, allowing the warehouse store to offer an Omega Seamaster for $1,299 when the brand preferred them sold in the U.S. for $1,999.”
Omega doesn’t like this. However, they “couldn’t complain that Costco was peddling fakes—the watches were authentic goods.” And there was not trademark infringement either since the goods were genuine. So what they did was find a way to use copyright. “They fashioned a small globe logo and copyrighted the device in the U.S.” Then they sued Costco for copyright infringement–using Omega’s copyright without its permission. One would think the copyright law “First Sale Doctrine” would not permit this cause of action. The idea is that when the owner of a copyright sells a copy to a buyer, the buyer is free to resell that particular copy. The seller is said to have “exhausted” his rights in the copyright in the first sale. The buyer cannot make extra copies, but he can re-sell his copy. This is why the used book sales do not infringe the author or publisher’s copyright. But, “[t]he appeals judges decided that, since the first sale of the Omega watches in question happened outside of the U.S., America’s first-sale doctrine doesn’t apply.”
As the post observes, this is
is a small technicality that, in a global economy, could have large implications. … Constrain the first-sale doctrine and you throw a wrench into the business of used-book stores, garage sales (including the electronic garage sale that is eBay), and any and every sort of secondhand shop. And yes, even public libraries might find themselves facing the challenge of figuring out which books on the stacks were first sold in the U.S., and which were first sold abroad.
This is just an example of how IP law is insidious because it can leech into other areas of law that are not protected by copyright. Here, Omega used copyright to stop otherwise legal price arbitrage.
Printer Cartridge Patents
Other examples abound.
For example, it’s well known that Hewlett-Packard (HP) makes more money selling replacement ink cartridges for its printers, than on the printers themselves. You might say they sell printers so that they can then sell cartridges to the users. But how to prevent third parties from making cheaper or competing cartridges compatible with HP printers? Just put some kind of mechanism in the printer that requires a special mating circuit in the cartridge before the printer will function with the cartridge–and then patent the mating circuit. Even if competitors could duplicate the mating circuit so that the generic cartridge would work with the printer, this would infringe HP’s patent in the mating circuit in the cartridge. A superfluous, extra complication is added to the printer and cartridges on purpose just so that they can be patented, to prevent competition. (See HP settles inkjet cartridge patent complaints; HP sues four ink cartridge companies.) Without the mercantilist protection afforded by patent law, HP would be unable to use the law to stop owners of HP printers from buying cheaper cartridges from third parties, any more than Ford can prevent a Mustang owner from using whatever brand of gasoline he prefers. This, of course, allows a monopoly price to be charged for HP cartridges, thus gouging the consumer. [See also Epson boobytrapped its printers ; Epson, Ink, Patents ]
Drug Reimportation
Another example of how patent threatens free trade is found in the drug reimportation controversy. I discuss this in some posts collected at Drug Reimportation, in particular Cato on Drug Reimportation. Here’s what happens. Pharmaceutical companies charge exorbitant prices for drugs, because of the patent monopoly and also because of various FDA “exclusivity” monopolies given to them. When they sell these drugs in other countries, these governments often impose price controls. (Now normally we libertarians oppose price controls, but perhaps a limited case for them can be made in these cases–see my post Patents, Prescription Drugs, and Price Controls. But this is not relevant here.) The point is Big Pharma sells its patented drugs in Canada at a reduced price compared to sales in the US market, but obviously still at a profit. This gives rise to arbitrage opportunities, as in the Omega watch case–leading to drugs being imported into the US from Canada and sold at a cheaper price. As with copyright, the analogous “patent exhaustion” doctrine prevents the seller from claiming patent infringement: they already sold the patented pills to some buyer in Canada, so can’t claim patent infringement. “Luckily” for Big Pharma, the FDA blocks the reimportation for various made-up reasons such as consumer safety, etc. So, in 2003, a bill, H.R. 2427, was introduced in Congress, “The Pharmaceutical Market Access Act of 2003,” to force the FDA to allow so-called drug reimportation. Of course, Big Pharma fought it tooth and nail–as did, sadly, some free market advocates, primarily because of their false belief that patent rights are a legitimate type of property right. Sadly, the bill didn’t pass.
Ironically, one stated purpose of the proposed federal law was to “To reverse the perverse economics of the American pharmaceutical markets.” Ironic because the “perverse economics” comes from other federal law: patent law, the FDA, and other laws such as taxes and regulations which make things more expensive in general. A better approach would have been to repeal patent law and abolish the FDA, thus solving the problem in one stroke. Of course, Big Pharma, and pro-IP libertarians (even if they are, thankfully, a dwindling breed), would strenuously oppose patent abolition.
Trademark and Fashion
In addition to patent and copyright, trademark can also be leveraged for anticompetitive purposes. As mentioned in Johanna Blakley: Lessons from fashion’s free culture, there is little IP protection in the fashion industry, which thrives despite–probably because of–this. Knockoffs of others’ fashion designs are rampant and legal. This is one reason some designers work their trademark itself into the very design of items such as purses and even some clothing. Then, a knockoff of such an item is a trademark infringement, and the designer can now sue the copier. So here we have trademark law being used to thwart otherwise-legal competition in the fashion industry.
This is also an example of how IP law–in this case, trademark law–distorts the economy and the market: who knows if this bizarre phenomenon of the trademark of the designer being plastered all over and integrated into the very appearance and style of the designer’s products would have ever arisen, absent trademark law.
- August 1, 2010 at 7:14 pm
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This just shows how ridiculously arbitrary IP laws are. One agency busts companies for engaging in monopolistic practices, as determined by that agency of course; while another agency enforces monopolistic practices by allowing companies to sue anyone trying to offer an alternative. How is it that Microsoft is a monopolist for bundling a browser with its OS, but HP is not a monopolist for “bundling” a certain type of cartridges with its printers?
- August 1, 2010 at 8:53 pm
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This just goes to show you that people can not depend on courts to make them free. They are employees of the state.
- August 1, 2010 at 9:59 pm
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While the Omega example clearly seems abusive, the rest is hard for me to get behind.
Using HP printers for example, I shop printers based on the availability and price of cartridges, and whether or not they are available aftermarket and/or are refillable (I occasionally have to do mid-sized volumes of photo printing). This is why I bought Canon over HP, and would never buy HP. Any consumer who cares will do a little research before buying, and purchase accordingly.
If I could wave a magic wand, I would remove large corporation’s legal advantage in screwing over smaller inventors but I do not see the advantage of discouraging small companies/individuals from building a better mousetrap and profiting by it.
If there are no IP rights, then IMO innovation is stifled. Invention will be relegated to only large multinational corporations which are able to get to market ‘firstest’, fastest and cheapest, which minimizes any advantage from churning out cheaper knock-offs.
I’m not sure I’m on board with this one.
- August 1, 2010 at 10:59 pm
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This is built on the assumption that people only come up with new ideas in the hopes of selling them. You also forget the innovation that is destroyed by IP law due to its restrictions on derivation. Even from a utilitarian standpoint (which is not popular ’round these parts), it’s far from obvious, even absurd, that the innovation spurred by the additional profit incentive is greater than that which is stunted by the restrictions.
- August 2, 2010 at 10:11 am
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So we abandon IP just because some people want to make a profit from the fruits of their mental labor?!
- August 2, 2010 at 11:49 am
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This is built on the assumption that people only produce things in the hopes of selling them. You also forget the production that is destroyed by property law due to its restrictions on squatters and fences. Even from a utilitarian standpoint (which is not popular ’round these parts), it’s far rom obvious, even absurd, that the production spurred by the additional profit incentive is greater than that which is stunted by the restrictions on property that isn’t even being used at that time.
How do you get an anti-IP libertarian to generate arguments for socialism? Ask them about IP infringements and do a word swapout.
- August 2, 2010 at 12:25 pm
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Narby: If there are no IP rights, then IMO innovation is stifled.
Seattle: You also forget the innovation that is destroyed by IP law due to its restrictions on derivation.Silas: You also forget the production that is destroyed by property law due to its restrictions on squatters and fences.
Clearly, Seattle is responding to a *specific* claim with his argument, namely that IP laws are required to facilitate innovation. What argument do you think *you’re* replying to, Silas? That without property rights there would be little or no production? It doesn’t seem that way, since you go on to claim that such alteration of words can be used to support socialism, which is NOT a system without property rights, but rather a system without PRIVATE property rights (and even then only certain kinds of property, namely factors of production). Your silly little word games do nothing to contribute to intelligent discourse. Quite the opposite, in fact. You are one dumb fucking monkey, I have to say.
- August 2, 2010 at 1:21 pm
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I’m replying to the argument that there are good consequences from permitting private property in the means of production. If this holds, the same holds for the intellectual means of production. To the extent that consequentialist concerns are relevant at all, they apply just as well in favor of IP. Sure, socialism may not be the right term to use here. But
1) It still lacks the *relevant* property rights for private citicizens in their own means of production, and
2) if you replace it with the right label for a no-Lockean-property-rights situation (such as a “left-anarchy”), the same points still apply, as it’s just a relabeling.
And does Jeff Tucker ever enforce the civility rules anymore?
- August 2, 2010 at 1:26 pm
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“I’m replying to the argument that there are good consequences from permitting private property in the means of production. ”
Horseshit. You’re engaged in your usual stunt of taking someone’s argument, divorcing that argument from the context in which it originated, altering some words, and declaring, “voila, you can defend socialism this way.” It’s gone beyond annoying.
“And does Jeff Tucker ever enforce the civility rules anymore?”
Well, if he did, you’d be banned here.
- August 2, 2010 at 1:43 pm
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Stop dodging and answer my questions, coward.
- August 2, 2010 at 2:26 pm
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@Peter_Surda: Not continuing to argue the same things in circles with you =/= dodging your questions
- August 2, 2010 at 3:21 pm
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Ah, so you admit your arguments are circular.
- August 2, 2010 at 4:41 pm
- August 3, 2010 at 10:34 am
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That’s actually the strongest argument Stephan_Kinsella has made against my position in a long time. It’s even better than his reply to my IP calculation argument!
- August 3, 2010 at 10:52 am
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“He seems to enjoy being a bit of a nihilistic gadfly.”
Silas may be a bit of a gadfly, but I don’t think he’s being nihilistic. And what’s so wrong with being a gadfly? Socrates was a gadfly, too. Granted, I don’t think Silas lives up to Socrates’ level. And I still think that some of his arguments (his “color” argument, his “EM=IP” argument) are wrong. But in trying to come up with a good refutation for these “obviously” silly arguments, I’ve had to actually think. And in the process, I have had to come to conclusions that I didn’t think I would; for instance, I have come to the conclusion that there is more similarity between EM rights and IP rights than I initially thought. So his gadflying has served a useful purpose.
- August 2, 2010 at 9:32 am
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Dave,
“If there are no IP rights, then IMO innovation is stifled.”
Ok, I have exactly the opposite opinion. Since the vast majority of “innovation” is building upon the work of others, without the fear of being prosecuted for “copying”, individuals and firms would be able to differentiate themselves on price and “minor” features.
Those “minor” features build upon each other, and quickly become variety that chases even the smallest niche market in search of profits.
This already happens, but each “imitator” is forced by law to be less efficient, slower to market, etc, all to avoid the legal claims of artificial monopoly.
Kleenex still charges more than Puffs, demonstrating the fact that there are profits to be made even in a market like nose-blowing, without I.P. protection.
- August 2, 2010 at 10:09 am
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Thank you – You made my point in referencing the brands of two huge corporations, Kimberly-Clark Worldwide, Inc, and Procter & Gamble.
IP’s purpose should be to protect small companies and individuals from large corporations.
- August 3, 2010 at 2:06 am
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I smell the usual “perfect competition” mess here.
- March 9, 2011 at 5:02 pm
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I’m so glad IP is there to protect us little innovators. Because without patents, how could we produce things without being sued?
Just think of what would have happened if Farnsworth could have patented the TV. He would have been able to run a business without fearing RCA would steal his idea, and sue him into oblivion!
Oh, wait. Farnsworth *did* have a patent for the TV. RCA *still* sued him into oblivion. While he wouldn’t have had the resources of a large company, without patents, he could have pursued his TV business without worrying about what RCA could have done to him. He could have been a little gadfly in the TV market–and, who knows? Perhaps he would have been able to expand to become a *real* RCA competitor?
- August 2, 2010 at 1:21 pm
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List the minor improvements that get you a fully-tested, new drug.
- August 1, 2010 at 10:19 pm
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Stephen Kinsella
Now normally we libertarians oppose price controls, but perhaps a limited case for them can be made in these cases
Wait, what? Am I reading this right?
- August 1, 2010 at 10:23 pm
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Uh oh. I feel a scene from “Invasion of the Body Snatchers” coming on, where all the ancaps start pointing at Stevo and making horrific screeching noises. *grin*
- August 1, 2010 at 10:45 pm
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Yawn. Lame.
- August 1, 2010 at 10:57 pm
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Stuff it, Buzzkill. You’re just pissed off because I’m not towing the ancap line on Israel.
- August 1, 2010 at 11:02 pm
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Hitting the bottle a bit tonight, Russ? I’m always bemused by your lame and pointless attempts to battle anarchists. What would I care what line you tow, as long as it’s always made clear how your “libertarianism” doesn’t make room for most of the world.
- August 2, 2010 at 10:34 am
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“I’m always bemused by your lame and pointless attempts to battle anarchists.”
I’m always bemused by your lame and pointless attempts to pester non-anarchists to the point where they won’t want to post here anymore. This site doesn’t need purity police like you always on the look-out for deviationists. It is lop-sided enough towards anarchism as it is.
“What would I care what line you tow, as long as it’s always made clear how your “libertarianism” doesn’t make room for most of the world.”
My libertarianism has room for anybody who wants to be libertarian. Unfortunately, there are many cultures in the world that don’t like libertarian values. When those cultures fight against cultures that are more considerably more libertarian, call me crazy, I root for the more libertarian people. I don’t go all multi-culti and assume that they’re all equally good and valid cultures.
Like I said before, it comes down to this: If all Muslims in the Middle East unilaterally disarmed, there would be peace in the Middle East. If all Jews in the Middle East unilaterally disarmed, there would soon be no Jews in the Middle East; and after that, there would still be no peace. That tells a person all he needs to know about which culture is more libertarian.
- August 2, 2010 at 11:24 am
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A typically hilarious jag on my mockery of *your* original (and very old and tired) harrassment of anarchists. The site doesn’t need your respectability policing either. Let’s both quit, I’m down with that, and *that* tells a person all they need to know about our very old, very dumb battle.
Your strawmen only rate sardonic laughter. And I’m sure they would get a good laugh about your concept of liberty in Afghanistan and Iraq if most of them didn’t have dead friends or relatives due to your “liberty troops.” Now comes more of your confusion over 9/11, I know, I know.
“If all Muslims in the…blah blah, kindergarten-level rationalizations”
Lovely, I call your “philosophy”, “The Mr. Blonde” Philosophy:
http://www.youtube.com/watch?v=fYFmDclNDDU
“If they hadn’t a done, what I told them not to do, they’d still be alive.” Your “libertarian” allies in Israel are mad about this “philosophy” in Gaza. Democracy!
- August 2, 2010 at 11:38 am
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And I guess one could call it “chasing off the alarmed Burghers”, I call it “destroying Statist memes.”
You consistently have your PR ideas backwards. The world hates compromised, self-serving libertarians even more than they do pure ones.
Oh, yeah, and man do I suck at chasing you out of here. What a whiner.
- August 1, 2010 at 10:53 pm
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In this case, the price control is actually lessening the harmful effects of another state intervention. Of course the best course to take is to remove the interventions altogether.
- August 2, 2010 at 1:06 am
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But when you’re a positivist two wrongs make a right!
- August 2, 2010 at 3:34 am
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If libertarians were forced to avoid “two wrongs make a right,” they’d have to never use state roads, never pay taxes and never use anything that is subsidized – such as electric power.
- August 2, 2010 at 6:01 am
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or use them by not paying for them or using an underground means of payment that they felt was just.
- August 2, 2010 at 9:36 am
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“But when you’re a positivist two wrongs make a right!”
Are you positive about that?
- August 1, 2010 at 11:30 pm
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Stephan KinsellaWell that is the arbitrariness and incoherence of antitrust law, I think.
State law must be arbitrary and incoherent. What if it was the opposite – based on natural law which everyone could understand and obey. Then there would be no role for the state as the Big, Expensive, Intelligent, Highly-Trained, Hyper-Violent, Supreme Judge.
Arbitrary and incoherent law is in fact the intellectual basis for the existence of the state. “If it wasn’t for us and our laws and our arbitration services, you people could never get along. You should get down on your knees and give thanks that we’re here to help you navigate through the shoals of arbitrary and incoherent law, and to put a gun to the head of anyone who (in our arbitrary opinion) defies the law.”
Even in branches of the law which start out following the concepts of natural law, the state will soon pervert them by making their enforcement arbitrary and incoherent. The state must divorce the law from common sense and decency because the state’s own existence is a contradiction of those qualities.
- August 2, 2010 at 1:09 am
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Which makes democracy even more tasteless, since an autocracy created to “protect us” from ourselves, such as a monarchy or dictatorship, is more internally consistent than a system designed to protect us from ourselves where we get to “run it”
It’s like a slap to my logical face
- August 2, 2010 at 3:36 am
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All written law is arbitrary and incoherent. There is a reason for this. See The Myth of the Rule of Law: http://faculty.msb.edu/hasnasj/gtwebsite/MythWeb.htm
- August 1, 2010 at 11:50 pm
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I guess DVD region codes are a similar example of this although I’m not sure what laws surround them and if they are protected by more than just the technical limitations placed upon DVD playing hardware.
- August 1, 2010 at 11:52 pm
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They’re given a very weak encryption known as CSS. Playing the DVD outside of an approved player counts as hacking under the DMCA.
- August 2, 2010 at 12:14 am
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Stephen,
Under present conditions, the problem with your take on the reimportation of drugs into the US is that it is not necessarily a question of patents or intellectual property at all.
At present, the US drugmaker makes the large majority of his profits in the US market, can add marginal profits by selling at low prices to the Canadian and European governments, and can give away drugs to Africa. As long as drugs cannot be reimported, the drugmaker has not acted against his own self-interest.
However, if drugs were allowed to be reimported and to fill legal drug prescriptions, then the drugmakers would be acting against self-interest to allow any drugs outside the country without paying an approximate US price.
As long as prescription drugs need substantial testing and FDA approval, the drugmakers should be able to employ secret and dummy processing as needed to make any competitors go through the full nine yards of the FDA even without explicit patents on the drugs themselves.
Anyone who believes that the reimportation of drugs will benefit anyone is seriously mistaken. The US prices aren’t going to come down because there aren’t going to be any drugs to reimport. Only the rich in Canada, Europe, Africa etc., will get benefits from drugs if they can import or smuggle them from the US.
Ultimately, the main causes of high drug prices are the costs of drug development/testing failures and the third-party medical payment system in the US.
Regards, Don
- August 2, 2010 at 12:30 am
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Because, obviously, the prices of drugs falling is impossible.
- August 2, 2010 at 12:45 am
- August 2, 2010 at 3:10 am
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I would remove large corporation’s legal advantage in screwing over smaller inventors but I do not see the advantage of discouraging small companies/individuals from building a better mousetrap and profiting by it.
- August 2, 2010 at 10:10 am
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Please someone delete bob’s spam in this and the driver’s license thread. He copies and pastes part of another message, with a link to the same website each time.
- August 2, 2010 at 10:38 am
- August 2, 2010 at 12:32 pm
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If judges were ever trustworthy enough to read and apply laws as
written, then you could add on to the end of every one of them:
“This shall not be construed to mean: A-Z, etc.” You could have a
team of lawyers write up every possible misuse of the law and put
it into the law as a misuse before it passed. Those who want it passed
would not be able to fight all those restrictions since they only
clarify for judges in the future how the law is meant to be taken.I don’t believe in the magic of legislation or politicians or judges, mind you,
but it does hinder somewhat their ability to continually abuse the system.I wish that the words “shall not be construed to mean” had been put into
every article (or sentence) of the Constitution. It would just make their
propaganda harder to push, that’s all. Not that it would be a cure-all for
defending us against the monopoly of power.They could have added it to the commerce clause as “This shall not be
construed to mean that Congress has the power to regulate trade within
each state..” Yes, even though it says “interstate commerce,” the word
“interstate” was expanded to mean anything even remotely effecting or
touching on interstate commerce. But it would be nice to have more
monkey wrenches in these laws. More restrictions on restrictions and
“pre-judging” the cases that might arise, I’d guess you’d say. This would
take at least some power to “interpret” away from judges.So for this existing IP stuff which we won’t be able to be rid of completely,
we should encourage reforms that strictly forbid the bleeding over of one
privilege in law into another as these examples demonstrate. So, “The grant
of copyright shall not be applied to patented items so as to gain any further
advantage than what the patent law grants,” or something like that.- August 3, 2010 at 2:20 am
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It wouldn’t really matter, as they still wouldn’t be accountable to anything.
- August 3, 2010 at 12:41 pm
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I have done some work in this legal area, and I hope this ruling does not stick. Omega’s problem is with the “grey” market (importing US branded goods for foreign markets and selling them here), which up until presumably this case is more or less legal and not subject to IP lawsuits.
That said, I don’t see why the supplier couldn’t deliver the products to the United States and store them in a facility, and then have the “sale” occur on the US shores.
- August 3, 2010 at 6:50 pm
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We’re a small medical laser company. We spend more fighting IP suits from deep-pocketed “suits” than we do on R+D (and THAT’s MY budget, damnit!).
We follow the HP model (and Polaroid in the old days). Sell ‘em the laser cheapish and make it up on the optical fibers. The fibers are encoded and the laser system will not accept third party knockoffs. No IP protection needed there.
Now, are we “gouging” the consumers? Not a bit. We would have to charge MUCH more for the laser itself if we weren’t assured that we would enjoy a continuing cash flow from the “consumables”.
Win-Win.
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